Headquartered in New Orleans
Spiess Media Group, headquartered in New Orleans and founded by Brett Spiess, is an advertising agency with a history spanning more than 25 years. Throughout this time, we've partnered with businesses of all sizes across the United States to enhance their growth and engagement.
Our passion for the advertising industry has grown significantly as we've witnessed the myriad of challenges that today's business owners confront. Navigating the advertising landscape can often be overwhelming, and we understand that simply driving traffic to a business's website is insufficient in today's competitive market.
Attracting Traffic to Your Business
At Spiess Media Group, our primary focus is on leveraging a comprehensive set of tools to not only attract traffic to a business, but also to ensure that this traffic is highly relevant. While video content holds a prominent place, we firmly believe that relevancy is equally crucial. When executed correctly, this approach earns the recognition and favor of search engines like Google. Our agency was established with the objective of enabling every business, regardless of budget constraints, to enjoy increased sales and enhanced online visibility.
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Leadership Team
Brett Spiess
Founder & CEO
Brett Spiess is a veteran marketing executive with over 30 years of sales and marketing experience, including more than 20 years specializing in digital marketing. As founder
and CEO of Spiess Media Group, based in New Orleans, Brett leads with a passion for automotive digital strategy.
• Automotive Digital Strategy: 20+ years helping dealerships leverage digital tools to increase market share and improve inventory turn rates.
• Measurement & Analytics: Advocates for transparent, actionable analytics that move beyond vanity metrics to focus on true revenue-driving outcomes.
• Search & Visibility: Designs strategies that prioritize relevancy and video content to elevate online visibility and search engine performance.
• Client Education: Known as a “passionate educator,” Brett empowers dealers to make informed, data-driven decisions in the complex digital advertising landscape.
Jodie Chenlo
COO & Partner
Jodie Chenlo brings 15+ years of specialized experience in automotive marketing and digital retail. As Chief Operating Officer and Partner, she oversees all digital advertising operations and strategic account management.
• Strategic Leadership: Leads operational teams, including Advertising Operations Specialists and Strategic Account Managers.
• Market Share Optimization: Develops and implements strategies to boost client market share and accelerate sales growth.
• Cross-Platform Advertising: Manages complex, multi-channel campaigns across automotive and retail platforms.
• Operational Excellence: Scales operations through specialized team recruitment, supporting large-scale digital initiatives.
Toby Fortenberry
National Sales Director
With over 25 years in the automotive industry, Toby specializes in digital operations, CRM implementation, and lead conversion.
• Digital Operations Leadership: Drove a 500% increase in lead-to-sale conversions in under 60 days for multiple brands.
• CRM & Sales Enablement: Former National Trainer for eLead CRM, training thousands in platform adoption and dealership process improvement.
• Call Center & BDC Integration: Integrated business development strategies at Car-Research XRM, doubling lead-to-sale closing ratios within 90 days.
Todd
Automotive Brand Ambassador
With nearly 30 years in marketing and agency roles, Todd is a leader in automotive digital strategy and branding.
• Strategic Digital Leadership: Directed marketing for Happy Automotive Group and Honda of Covington, focusing on customer experience and retention.
• Data Mining & Lead Generation: Worked with AutoAlert on data-driven lead generation projects like “Alert Miner.”
• Video Content Production: Produced high-impact digital advertising content, including campaigns featuring Hollywood talent.
• Multichannel Strategy: Expertise in social media, event promotions, and strategic branding for automotive retailers.
Tony
SEO Director
Tony brings 15+ years of SEO expertise with a focus on enterprise-level search engine optimization for automotive brands.
• Enterprise SEO Strategy: Drives organic visibility and search performance for major clients using data-driven methodologies.
• Local SEO Strategy: Improves visibility in local search results and drives nearby customer traffic by using data-driven optimization techniques tailored to specific locations and markets.
• Performance Marketing: Background in integrated digital marketing, including SEM and search strategy.
• Content & Visibility: Aligns digital content with consumer behavior insights to maximize reach and engagement.
Helena
Paid Social Specialist
Helena is a seasoned digital marketing strategist with over 18 years of experience in high-profile roles across automotive and big tech.
• Automotive Digital Strategy: Manages campaign builds and performance at Spiess Media, with previous experience as Senior Broadcast Producer for GTB (servicing Ford Motor Company).
• Big Tech Leadership: Former Meta Account Manager, contributing $55M in revenue in 2023, with expertise in retail, CPG, and professional services.
• Partnerships & Platforms: Led social ad partnerships at The Walt Disney Company, working with Meta and TikTok to maximize social revenue
• Influencer Marketing: Ran end-to-end influencer campaigns for major brands at #WeAllGrow Latina, including Disney, McDonald's, and L'Oreal.
Expertise that drives results
I have dedicated 25 years of my career to the advertising industry, with a primary focus on the digital side, where I have specialized in assisting automotive dealers in navigating the dynamic landscape. Throughout my professional journey, I have collaborated with renowned companies such as Cars.com, PureCars, and Gray TV. My role extended beyond developing strategies solely for dealerships; I also played a pivotal role in enhancing these companies' offerings and overall performance.
My most recent position at Gray TV was particularly noteworthy, as I was entrusted with the responsibility of devising and executing strategies that would secure the company's successful entry into the automotive sector. My passion for this field is driven by the firsthand insights I've gained into the many challenges that dealerships encounter daily. It's disheartening to observe that in today's business environment, many companies prioritize profit over the prosperity of dealerships.